Child beading (nkishooroto e saen e lmuran) is a major cultural practice deeply entrenched in the Samburu community. It’s a silent practice that threatens the lives and futures of girls in Samburu community, with devastating consequences. Girl-child beading denies girls their right to childhood, disrupts their access to education and jeopardizes their health. Girl-child beading also hinders development. When girls are not able to reach their full potential, everyone suffers—girls, their families and communities.
On the other hand SWT carries its own campaigns like the I Support my Daughter campaign that advocates for the rights of girls to attend schools and acquire formal education and also encourage all the parents to support girl child education. These campaigns are further carried out through print media, TV talk shows and road shows.